BA 342 Retailing

Powerpoint Presentations

Chapter 1 Perspectives on Retailing
Chapter 2 Retail Planning and Management
Chapter 3 Retail Customers
Chapter 4 Competitive Nature of Retailing
Chapter 5 The Marketing Channel and Retailing
Chapter 6 Legal and Ethical Aspects of Retailing
Chapter 7 Retail Location Management
Chapter 8 Retail Finances
Chapter 9 Buying and Handling the Merchandise Mix
Chapter 9appendix Apparel Merchandising
Chapter10 Retail Pricing
Chapter 11 Retail Advertising and Promotion
Chapter 12 Retail Selling and Customer Service
Chapter 13 Store Layout and Design
Chapter 14 Managing Human Resources