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Campus TourMarketing
Coordinator -Bill Dodds
Professors - Ken Hunt, Simon Walls
Instructor - Steve Stovall
Education/Business Hall
Fort Lewis College
Durango, CO 81301
Mail questions and comments to:
Dodds_b@fortlewis.edu
The Business Administration major with the marketing option emphasizes the performance of business activities designed to plan, price, promote, and distribute goods and services to satisfy consumer needs and wants. The study of marketing recognizes the large proportion of the consumer dollar allocated to marketing, thus creating vast opportunities for graduates in this field.
Careers in marketing may be pursued in industry, government, and non-profit organizations, in such areas as retailing, purchasing, marketing research, sales, advertising, sales promotion, product management, public relations, physical distribution and consumer affairs.
Marketing Major & Minor Checklists by Catalog Year
The checklists presented here are general guidelines only. OFFICIAL degree requirements are contained in the published catalog and must be consulted for final verification.
Major checklists |
Minor checklists |